Although Starwood is sticking with Sonifi, the nod to DirecTV acknowledges consumers' desire to have a firmer hold on the in-room entertainment experience.
Cruise lines haven't been effective in selling millennials on cruising. A direct appeal to the Selfie generation from social media influencers makes sense.
It was only a matter of time until Carnival Corp. introduced a brand to serve Chinese cruisers. With the imprimatur of the Chinese government and the backing of its massive sovereign wealth fund, Carnival now has a huge advantage over its competitors in Asia.
To attract the attention and loyalty of Millennials today, hotels and booking sites need to communicate relevant hotel and destination content instantaneously and conveniently on mobile.
JetBlue and Virgin America are certainly blazing trails on brand partnerships to support connectivity. The question is: will other airlines follow in this new frontier or just circle their wagons.
The negatives of the cruise industry get so much attention that it's easy to forget that cruising contributes to many regional economies around the country.
We have to agree that there's no such thing as a free lunch, especially not on a plane. Airlines need to turn a healthy profit--and keep investors happy--to pay for product and service improvements. Even so, just saying everything is better doesn't make it so. Airlines will need to work on changing negative passenger perceptions, rather than pretending them away.