Outfitting aircraft with Wi-Fi is part of the battle. As Routehappy points out, the quality is still lacking with fewer than one percent of flights in the U.S. equipped with Wi-Fi that has the bandwidth to stream video.
Preferred Hotel Group has likely evolved the most of any of its peers throughout its existence and continues to do so by tracking and adapting to the needs of specific customers segments.
United is in a position now where it's making more money than it should, thanks to the low cost of oil. Now it needs to invest those revenues wisely to stem the tide of departing customers.
Smaller destinations are finding smart ways to market what they are, not what they think others want them to be. And they’re finding success reaching visitors outside of traditional media and advertising.