2015 Archives

Announcements

Megatrends 2015: Travel Brands Reimagine Themselves as Lifestyle Connoisseurs

Amid increased competition and more sophisticated marketing tools, a lifestyle brand that connects to travelers’ ideals of themselves and the world has become the one vehicle left for building a long-term meaningful relationship with customers. It will be the key differentiator for future generations and a staple of product development moving forward.