2015 Archives

Tourism

Interview: Tourism New Zealand CEO on Smarter Digital Marketing

New Zealand knows its niche as an outdoors and adventure destination and plays that specific card only to the travelers that have already show interest in similar activities. Playing any other angle is a waste of time for the distant destination.
Airlines

U.S. Airlines Promise to Get More Aggressive Towards Gulf Carrier Rivals

Unless the U.S. government curtails competition from Gulf carriers, U.S. airlines just can't compete. That is the argument that American's Scott Kirby is making. It seems ironic coming so soon after a mega-airline merger that was supposed to put the airline on firm competitive footing.
Online Travel

Is Travel Metasearch Still Sizzling?

While the blurring of the lines between metasearch sites and online travel agencies is taking place, there are legions of critics and boycotters, including some major online travel agencies, airlines and hotel groups.