Which Was Expedia's Most Important Acquisition of 2015?


Skift Take

If the integration goes as Expedia and HomeAway envision then this merger can turn out to be transformational for both companies. If that becomes the reality, then the Expedia acquisition of Orbitz may end up being viewed in coming years as a mere footnote in Expedia's timeline when compared with the HomeAway buy.
Expedia made four substantial acquisitions in 2015 worth a total of more than $6 billion, but which will be the most impactful? To recap, Expedia acquired Travelocity for $280 million in January 2015, acquired an additional 25 percent and took a controlling stake in its joint venture with AirAsia for $94 million in March, added Orbitz Worldwide to its portfolio for $1.8 billion in September, and tacked on Hom