weekly_trend_roundupEvery week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends.

For all of our trends roundups, go here.

>>One of the biggest moments in hospitality this year: Marriott Bought Starwood – 25 Moments in 2015

>>The next generation of upscale soft adventure resorts are building out their experiential programming and content: Lifestyle Adventure Resorts Target the Future Luxury Traveler

>>North American companies are investing more in incentive travel programs across Europe: InterContinental Hotels Europe Pivots Back to Promoting Incentive Travel

Photo Credit: The Little Nell in Colorado launched a new website and new outdoor activities to cater to the rise in multi-generational family travel. The Little Nell