Video: Experience Design and Behavior Science in Travel
Skift Take
The joy of a journey partially comes through the anticipation of what will happen and travel brands have a real opportunity to connect deeper with customers by tapping into this.
https://www.youtube.com/watch?v=fE2AJEwBoIg
Rick Wise, CEO of creative consultancy Lippincott, spoke at the Skift Global Forum about applying behavioral science to experience design.
Wise is a l
