No-Frills Fares to Expand to American And United Airlines
Skift Take
Legacy carriers will quickly learn that even when consumers pay rock-bottom fares they expect better things. And they'll likely expect to be treated better than their fares allow.
Unbundled or "No-Frills" fares offering travelers a basic airline seat with no baggage, upgrade or airport privileges have long been the cornerstone of low-cost carriers (LCCs) like Spirit and Frontier Airlines. But with new interest in the ultra-budget market from legacy carriers, that foundation may be at risk.
The movement started late last year when Delta Air Lines made clear its intention to directly compete with
