Cabin Design Can Make Passengers Love Flying Again Says Boeing
Skift Take
Studies show that passengers’ sense of pleasure onboard is driven by a combination of cabin architecture, lighting, and the various cabin services available. People who feel better as a result of improvements in holistic cabin design will feel better even when other cabin elements, such as seat type and seat lay-out, are identical to those on aircraft which might otherwise rate lower.
The right cabin design can make passengers feel that they have more room onboard, even when they don't, and make flying a more pleasant experience.
So said Kent Craver, Director Cabin Experience & Revenue Analysis, Boeing, during the recent APEX Asia Conference in Singapore.
Craver cited research by Boeing's cabin development group, which found that passenger perception of the onboard experience changes with improvements to core cabin interiors elements.
"We launched a very non-typical research project. We brought psychologist as a director of research who teamed up with cultural anthropologist," Craver said. "We held focus groups and studies in major cities with cultures all around the world to understand what we, as humans, need."
Craver said the group found that the tiresome process of air travel sets passengers on edge, long before they reach the aircraft. To adjust for that, Boeing focused on developing
