9 Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>>Expedia is concerned that Booking.com’s booking partnership with TripAdvisor will hurt Expedia traffic from TripAdvisor: Expedia’s Answer to TripAdvisor-Priceline Deal? Direct Hotel Booking on Trivago

>>It’s not just airlines that sometimes cause a lot of pain when they make big technology change: TripAdvisor Apologizes Again to Vacation Rental Property Managers

>>The online travel booking world has seen few new successes in the last decade and this list reflects it: The Unicorns: These Are the 15 Most Valuable Private Companies in Travel

>>TripAdvisor has gone through many incarnations: Interview: TripAdvisor CEO on What Instant Booking Means to Its Future

>>One of the most fascinating and open interviews from an industry CMO you will hear: Video: Airbnb’s CMO on Building a Brand That’s Culturally Relevant

>>Last-minute airline and hotel bookings during the holiday season are a predominant practice for Americans: 6 Charts Showing U.S. Travelers’ 2015 Holiday Season Hotel and Airline Bookings Trends

>>The travel industry is looking closely at how hotels tackle the project of closing the conversion loop: New Skift Trends Report: Evolution of Online Reputation Management in 2016

>>Fees aren’t all bad, but all fees can be made to seem bad: How to Solve Hate Selling in Travel in 4 Simple Steps

>>It’s shocking that more corporate travel managers haven’t embraced mobile technology and the sharing economy: Corporate Travel Managers Don’t Trust the Sharing Economy