JetBlue Passengers Checked More First Bags Than Expected
Skift Take
JetBlue was all about giving passengers more choice when the airline introduced new fare families in June. But It came as a surprise to JetBlue that passengers decided to check more first bags than the airline predicted.
JetBlue attracts a different type of passenger than some of its lower-cost rivals such as Spirit and Frontier if the results of JetBlue's first full quarter of fare options is a guide.
That's because JetBlue officials reported today that in the third quarter more passengers chose to check first bags than the airline anticipated, and that led to higher incremental revenue of $40 million f
