Carnival Corp. Teams With Chinese Wealth Fund to Build Chinese Brand
Skift Take
It was only a matter of time until Carnival Corp. introduced a brand to serve Chinese cruisers. With the imprimatur of the Chinese government and the backing of its massive sovereign wealth fund, Carnival now has a huge advantage over its competitors in Asia.
Carnival Corp. will launch a Chinese cruise brand with financing from a Chinese sovereign wealth fund, bringing the cruise giant's portfolio to 11 global cruise brands.
China State Shipbuilding Corporation (CSSC) and China Investment Corporation (CIC) have entered into a 25-year joint-venture with Carnival Corp. on the creation of a multi-ship domestic Chinese cruise brand featuring both new and existing shi
