Vienna's New On-Demand Coworking Hotel Is the Future of Hospitality
Skift Take
The future of hospitality revolves around hotels assuming the role of digital connectivity platforms to personalize the guest experience based on individual guest profiles. This is the beginning of what that will eventually look like.
When travelers book a room online at the new Hotel Schani in Vienna, they book the actual room they’ll be staying in, just like people do when they book flights and their specific seats.
Guests can choose high or low floors, close proximity to the elevators, their preferred bed configuration, and room category depending on size and view: Smart Street, Smart Garden or Smart Maisonette (two-level suite).
Because they will know their room number on arrival, guests can bypass registration and walk directly to their guest room to open the keyless door with the Hotel Schani app.
This also helps the hotel personalize the room upon request more easily because the staff has more advanced notice of where everyone is staying.
Open since April, the 135-room Schani was developed in partnership with the Fraunhofer Institute for Industrial Engineering's FutureHotel initiative at University of Stuttgart. (See our previous story on Fraunhofer.)
The goal was to create the most streamlined hotel user experience as possible — with the most opportunity for end
