Independent Travel Agents Look for Support to Master a Niche
Skift Take
As storefront agencies have disappeared, home-based agents have picked up the slack in the travel agency community. One can't help but wonder, however, if this trend has contributed to the relative invisibility of travel agents to most Americans.
The demise of the traditional storefront travel agency over the last two decades has led to an enormous increase in travel agents who work from home and serve clients on a small scale.
These home-based independent agencies, which usually employ one to five agents, generally serve a travel niche in their local communities. At an inflection point in the agency's growth, however, it may need a partner to provide the support of a more efficient, and connected, travel company.
"A host agency is an umbrella platform, but the agents all market under their own brand," said Jackie Friedman, president of Nexion, which is a Travel Leaders Group company. "It's so
