New York Hotels Go Local With Fashion Week Events
Skift Take
Fashion designers aren't the only ones showcasing their designs and translating their brand's vision to the public during New York Fashion Week; hotels, too, are participating in the week's events, partnering with designers whose message is a reflection of their own brand message and finding a way to give back to the artistic community.
New York Fashion Week is the Cadillac of fashion weeks in America.
With the flurry of designers showcasing next season's styles comes the need for beautiful spaces to serve as canvases for their visions, and hotels have become optimal event spaces for both veteran and younger designers.
The Plaza Hotel, Gramercy Park Hotel, The Standard Hotels, W Hotels, and Refinery Hotel are all properties that are a part of the 2015 New York Fashion Week, which began September 10 and wraps at the end of this week.
The September 2015 New York Fashion Week marks Refinery Hotel's fourth season participating, having made its entrance in fall 2014. The hotel plays host to a variety of events and was a venue for two different shows this season, says Manya duHoffman, director of sales and marketing.
“Given our location in the fashion district, Refinery was just the perfect location to be a part of things going on,” duHoffman says.
Refinery Rooftop and the Hatbox Room, named for the hotel’s past as a hat factory, are both used as spaces for designers to present their work in showroom style, with Hatb
