Kid Rock, Knitting and More Speciality Cruises to Lure First Timers
Skift Take
Themed sailings help cruise lines fill their ships and cruisers meet people with similar interests. Even small niche groups on cruises help cruise lines grow the pool of potential repeat customers.
Witchcraft. Death metal. Knitting.
A diverse range of themed cruises have become a big focus for cruise lines. Brand partnerships and niche gatherings onboard allow cruise lines to bring elusive first-time cruisers onboard.
At the same time, cruisers on themed sailings have a more communal experience onboard than on most traditional mass-market cruises. A packed schedule of shared meals, events, activities and seminars is planned in advance, providing structure and bonding experiences for cruisers.
"Theme cruises often attract guests who may not have considered cruising in the past, but are sailing to be with their favorite football team, support their alumni association or meet with fellow collectors," said Ann Sedgwick, divisional vice pr
