Four Seasons Hotels Taps Big Data to Upsell Food and Beverage
Skift Take
The travel and hospitality industry is indeed putting Big Data to use. One of the chief problems, though, is figuring out what to do with the massive amounts of data that guests provide every day.
And you thought airlines were the kings and queens of upselling.
In the hospitality arena, Four Seasons is making upselling a science in the restaurants it manages. In fact, there is a gamification element to the endeavor.
Using Big Data reports and other services from Avero, Four Seasons started a global competition called Catch Me If You Can among wait staff across the restaurants it manages. Four Seasons tracked the amount of each waiter's or waitress' average check to see which ones were producing the highest-ave
