Tourism Vancouver’s Ongoing Effort to Use Video to Convince Meeting Planners
Photo Credit: Downtown Vancouver and Stanley Park. Tourism Vancouver
Skift Take
The level of thought leadership and production values in these videos creates an impressive package that positions Vancouver as a convention city of brains and beauty.
Every summer since 2011, Tourism Vancouver and the Vancouver Convention Centre produce a new “Be a Host” video showcasing local business industry experts extolling the virtues of Vancouver as a meetings destination.
Released this week, the newest Be a Host video shows more of the destination than previous versions, and for the first time, Mayor Gregor Robertson was enlisted to help sell the city with a few judiciously placed visuals of the annual TED conference hosted here.
For many years, destination marketing organizations (DMOs) around the world have been attracting international association conferences in specific industry sectors by finding “hosts” in their cities who are leaders in those sectors.
Those hosts then act as liaisons between the DMO and potential
