3 Hospitality Trends We’re Tracking at Skift This Week
Skift Take
These are the hospitality trends we were talking about this week.
Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top hospitality trends.
For all of our trends roundups, go here
>> Hotels want to create “authentic” experiences for travelers: Hotels Look to Adaptive Reuse to Create Better Local Connections
>> Airbnb’s capability for growth is much greater than any traditional hotel chain, but…: What’s an Airbnb Listing Worth in 2015?
>> TripAdvisor is slowly becoming for hotels a booking site alternative to Expedia and Booking.com: TripAdvisor Deal With Marriott Gives It New Edge Over Booking Competitors
Up Next
Business Travel
The State of Corporate Travel and Expense 2025
A new report explores how for travel and finance managers are targeting enhanced ROI, new opportunities, greater efficiencies, time and money savings, and better experiences for employees with innovative travel and expense management solutions.
Sponsored 
Tourism
Live Tourism Was 2024’s Most Important Story in Travel
In 2024, tourism pivoted to Live Tourism, with travelers chasing events and moments over destinations. Emotional, communal experiences dominated itineraries, transforming how brands package, promote, and deliver travel.
Airlines
2024 Was the Year of Airline Regulations. In 2025, Many Could Be Scrapped.
In 2024, we saw Washington clamp down on the airline industry with a slate of regulations, investigations and merger decisions. Now, as Donald Trump is set for a second term, we could see a loosening in regulations and more merger activity.
Tourism
The Year of Easier Travel in Asia
As tourists prioritize convenience over bureaucracy in their journey choices, visa reforms will help determine the winners in Asia’s tourism rebound. Regions with rigid visa policies risk missing out.
Airlines
The Winners and Losers of Europe’s 2024 Airline Battle
It’s a fascinating tale of three huge airline groups. Europe’s leading network carriers each experienced a very different 2024.