4 Digital Trends We’re Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top digital trends.

For all of our trends roundups, go here.

>> We expect any sharing would be limited to alliances for now: Star Alliance CEO Says There Too Many Airline and Airport Apps

>> TripAdvisor is slowly becoming for hotels a booking site alternative to Expedia and Booking.com: TripAdvisor Deal With Marriott Gives It New Edge Over Booking Competitors

>> Good writing will always be important: Millennials Value Stories and Photos Over Video for Trip Inspiration

>> GoPro and Red Bull inspire more travel than just about any other travel media brand you can think of: Going to Extreme Lengths on Video Equals Good Things for Travel Brands