Le Meridien Celebrates 10 Years at Starwood With Throwback Advertising
Skift Take
We're suckers for great illustrations, especially when their play for nostalgia has been updated for this generation of traveler.
Le Méridien may not be Starwood's most visible brand in the U.S., but its new look stands out.
At 101 properties its number of hotels currently outnumbers the parent company's more recognizable W Hotels, the Luxury Collection, Aloft, Element, or St. Regis, and it is trying to hit 'reset' on its branding in its tenth year at Starwood. It's also thinking international rather than
