Tourism Australia is leading the industry in marketing practices, which means it must continually innovate on its most successful campaigns and test new ones to find what sticks and gets travelers to commit to the often long-distance journey down under.
Frequent travelers are no longer satisfied with the traditional hotel room, but many are also not yet willing to take a risk on peer-to-peer options making standardized accommodations that offer a mix of open space and service an increasingly popular option.
The way United's Rainey talks about unbundling and rebundling products for maximum revenue it seems like an exercise in razzmatazz rather than giving customers something of enhanced value.
Time is the biggest factor working against Americans and their vacations. They want high quality experiences for the time they actually do take, hence why they're not afraid to splurge on their leisure trips.
Travel brands across sectors are examining their role in the industry and recreating themselves as lifestyle brands that push more artistic, creative content that engages locals and foreigners outside of the decision-making cycle.
Philadelphia's tourism board is one of the most innovative when it comes to content marketing and getting the message out about its evolving and improving attractions. Hard visitor numbers validate those efforts.