5 Tourism Trends We're Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top tourism trends.

For all of our trends roundups, go here.

>> Proving the economic value of tourism marketing is critical to attracting more funding: The Secret to Bigger Destination Marketing Budgets

>> Social media is a two-way street that can just easily be used to share content as collect it: Destination Marketing CEOs on the Power of Social Media

>> Funding is always an issue: What 9 Destination Marketing Leaders Would Do With 10x More Funding

>> It’s near impossible to measure the exact influence a slogan has on getting tourists to a destination: Interview: Virginia Tourism CEO on Using Love to Sell a State

>> It’s an all-around red letter forecast for U.S. summer travel spending this year: What Each Generation Will Spend This Summer on Vacations in the U.S.