Move Over Mama: Millennial Parents Letting Kids Be Vacation Deciders
Skift Take
If former president George Bush thought of himself as "the decider," children, and particularly the offspring of U.S. millennial parents, are increasingly exerting their power in deciding where the family will go for vacation. Travel marketers -- take note.
It's been well-documented that mom plays a dominating roll in deciding the family vacation destination but a new survey finds that parents -- particularly millennial parents in the U.S. -- are increasingly letting their children pick the family vacation spot.
A YouGov survey, commissioned by vacation rental company HomeAway, of 2,813 kids (ages six to 18) and parents in the U.S., UK, France, Germany and Spain found that while the overwhelming majority of parents give their kids some say in
