Priceline Acquires PriceMatch to Improve Hotels' Backend Technology

Skift Take
The Priceline Group is adding pieces to its new B2B hotel technology division, which it expects will be a substantial business eventually.
The Priceline Group added to its technology solutions for hoteliers and acquired PriceMatch, a revenue management startup that had raised more than $10 million.
The companies did not disclose the t