Inside Scoot Airlines' Clever Copycat Branding Kit for Spirit Air
Skift Take
The similarities between the look and feel of the two brands is pretty clear, and Scoot's attempt to call Spirit out is a great way for the otherwise lightly known Southeast Asian carrier to become much better known in the U.S. using the same attention-getting tactics perfected by, who else, Spirit Air.
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Last week Scoot CEO Campbell Wilson called out on Facebook fellow low-cost carrier Spirit Airlines for being too inspired by Scoot's branding and advertising.
Scoot, which flies throughout Southeast Asia, had long used a combination of yellow and black for its live
