Best Travel Ads This Week: Destinations' Storytelling Techniques
Skift Take
There's no one way to make a destination appealing and timely in 60 seconds or less. Each of the techniques employed by this week's featured brands work for a certain audience.
This week's series of travel ads focus on destinations that each use a different technique to tell a story about their culture and attractions. Strategies range from showing as many images as possible to having a celebrity spokesperson do the talking with no images at all.
Tourism New Brunswick
Tourism New Brunswick paints a beautiful picture of its local shops, cuisine and
