La Quinta CEO Defends Single Brand Strategy
Skift Take
La Quinta has been a success story and looks as though it still has a lot of runway.
La Quinta CEO Wayne Goldberg isn't buying the multi-brand strategies of Marriott, Hilton Worldwide, InterContinental Hotels Group and Choice Hotels as they relate to the select-service segment and insists that La Quinta's solo-brand strategy is the way to go.
Goldberg, appearing on CNBC April 9, said he frequently gets asked about perhaps launching a second brand but argued that the focus inherent in a single-brand strategy in the se
