British Millennials Use Travel Agents at Twice the Rate of Americans


Skift Take

The British millennials value traditional travel agents more than American millennials, but still a large majority have moved away from it, which shows in the number of shuttered high street travel agent store fronts over the last decade or so.
Over this year, we are doing a series of consumer surveys at regular intervals that probe various travel habits and nuances of millennials. Third in this Travel Habits of Millennials 2015 series is a question we asked in the first survey, but aimed this time at the millennials in the UK: “Have you used a travel agent to book a leisure trip in the last 12 months?” This question was posed to ab