Tourism

U.S. Tourism Websites See Traffic Gains But Traffic Is Still Small

These sites may have more traffic than in 2013 but they shouldn't pop the champagne just yet. Many of them still don't give users enough reason to visit the site or stay for very long. Better content and more actionable information could help that considerably.
Media and PR

Airline TV Ads Ranked: Delta on Top But Southwest Still Dominates

As a whole, these airline ads are disappointing in that they are over-the-top fantasy or relatively uninspiring. The Delta ad may be inspiring for the little girl watching the journey of her checked bag but she isn't paying for the ticket.