Southwest's New Ad Campaign Acknowledges We Don't Just Fly for Fun
Skift Take
College visits and wedding obligations aren't the sexiest reasons to travel, which is what will make Southwest's wry look at the experiences -- and its fare offers -- resonate with viewers.
Southwest Airlines is acknowledging the very practical reasons that we get on planes today with a series of new comical ads and fare sales.
The first spot shows a father and son visiting colleges,
