Skift Business Traveler: Ryanair's Transatlantic Fail

What to Know Now I am loathe to give Ryanair more press for a botched campaign to build out transatlantic service, but following last week's hopeful news for more competition and cheaper fares, a followup was due. In short, Ryanair's recent episode to bring $15 fares between the EU and U.S. was either a ruse or a mistake and the airline is backtracking on the whole damn thing. This shouldn't be a surprise to anyone given the airline's history of crummy marketing and PR campaigns, but it should be a disappointment. With competition in the budget transatlantic market heating up and U.S. carriers growing increasingly petulant, there's plenty of room in the market for another player to shake things up. Perhaps now this opens up space for a classier carrier to fill the void. Social Quote of the Day

In its role as grand marshal of the Starlight Parade, how will the #PDXCarpet from @FLYPDX wave to the crowd? http://ow.ly/KGbq7