Benchmark Hotels and a Life as an Independent Hotelier
Skift Take
Everyone in the hospitality industry is focused on experiential brand storytelling to differentiate product, but writing a book about brand culture for company executives ensures that employees are all on the same page.
Burt Cabañas arrived in Miami as an 8-year-old Cuban immigrant in 1957 with his just-widowed mother, who didn't speak English, and the clothes on his back.
In January 2014, Cabañas stepped down as CEO of the company he founded, Benchmark Hospitality International, which operates about 40 hotels and conference centers across America, the Caribbean, and Japan, employing over 6,200 employees. Cabañas remains active as the company's Chairman, while his son Alex Cabañas is now president and CEO.
During a media lunch in New York last week, the company unveiled Burt Cabañas' self-published book Benchmarking A Life in Business: Todo se Puede a
