First read is on us.

Subscribe today to keep up with the latest travel industry news.

Conan O'Brien Takes His Show on a Work Trip to Cuba


Skift Take

Conan's Cuba episode makes the island seem more approachable to the show's late night TV audience and it'll be interesting to see what effect media events like this will have on American travel to the country.

Conan O'Brien took his late-night talk show to Havana, Cuba last night, joining a growing, if still small, trickle of U.S. visitors enjoying relaxed travel rules to the island.

Airing last night on TBS, the "Conan in Cuba" episode marks the first time a late-night host visited the island since 1959 when former "Tonight Show" host Jack Paar interviewed former Cuban President Fidel Castro. This time around O'Brien's crew filmed entirely in Havana, the country's capital and largest city, and laughed their way through the city's streets, sites and people.

While in Cuba, O'Brien visited La Corona Cigar Factory, where 25,000 Cuban cigars are produced daily, toured a Cuban rum factory (including a hilarious rum tasting), dined at a family-owned Cuban restaurant known as a "paladar," took Spanish and dancing lessons, joined a Salsa band and mingled and joked with locals.

O'Brien's overwhelming endorsement of traveling to Cuba during the episodes's final moments could help reassure Americans considering a trip to the island that a fun and safe vacation awaits them. As more American pop culture icons begin exploring the island and bringing their experiences to the small screens U.S. TV audiences will undoubtedly warm-up to the idea of a visit to the Caribbean's largest island and also one of its most diverse.

Up Next

Hotels

How Data Quality Issues Impact Global Hospitality Operations

There are wide discrepancies in data quality for hotel transactions across global regions, with the largest occurring in Asia-Pacific. Because hotels and agencies need to harness data quality to thrive, they must take a more nuanced regional approach to monitoring potential issues.
Sponsored
Airlines

Airlines Scrub DEI From Latest Annual Reports

Airlines are toning down their messaging on DEI in their most recent annual reports following a slate of executive orders from President Donald Trump.