9 Top Hotel CEOs Talk About Guests’ Insatiable Demands for Wi-Fi

Skift Take
It’s less about the actual hardware that hotels provide guests and more providing connectivity so that they can use their own devices to customize their stay.
This is an extract from our newly released e-book the Future of the Guest Experience — an unprecedented collection of 28 interviews with the CEOs of virtually all of the world’s top hotel groups including 11 global brands, 13 luxury and lifestyle brands, and four hotel marketing organizations.
If there's a subject nearly every traveler can agree on, it's that hotel Wi-Fi should be as fast and as cheap (read: free) as possible.
By collecting their thoughts on a similar set of topics–from technology and marketing to fees and training–we have tackled the hospitality’s most pressing topics from every angle and gained a glimpse at what the future of hospitality will truly look like.
Below are quotes from the e-book that address travelers' insatiable demand for Wi-Fi and how and why hoteliers are coming around to free access.
Christopher Nassetta, Hilton Worldwide
The big thing that we hear from customers and that we’re very actively trying to res