Grading Airports and Airlines on Passenger Personalization Progress

Airlines and airports around the world have committed to improve and personalize the travel experience by 2017. Through the efficient application of technology, aviation technology company SITA reports that we'll be able to spend less time checking in, have more time at the lounge or airport shops, get live updates on the status of our flights, and use apps to make quick changes or new bookings during what may be fewer occasions of travel disruptions. But where does the industry stand today and just how much improvement can we expect? The Future of Personal 2015 report, published today by SITA, gives us specific percentages for the progress of key passenger experience enhancement projects today and the percentage of implementation expected by 2017. The numbers on SITA's Airline Survey, from which these figures are drawn, come from the Top 200 airlines, including IATA and non-IATA members, with airline responders representing 52% of global passengers boarded. The Airport Survey targets the world's top airports and included responses from 106 airport operators. We used these percentages published by SITA to grade the industry, and judge the overall effectiveness of its improvement goals by 2017. Grades for both airlines and airports are graded on a bell curve for 2014 and 2017, respectively. We also include a percentage of improvement which reflects how much more common these features will be, and highlights the significant amount of work ahead for airlines and airports to reach their stated 2017 goals. Course 2014 Gr