Hotel Startup Alice Raises $3 Million to Build Out Hospitality Mobile Tech


Skift Take

Smart travel startups realize that the real money to be made is on the back-end and they’re creating solutions that in-house teams haven’t yet thought out.
Hospitality startup Alice today announced a $3 million seed round led by Tishman Realty Principles, NeueHouse Founders, 645 Ventures, and the founders of Seamless. This is the startup’s first announced round of funding, but Skift reported on its partial $1.3 million raise in June.

The funding will be used to develop the mobile technology and expand its roster of participating hotels, whi