JetBlue to Unveil Bag Fees and New Types of Fares in the Second Quarter
Skift Take
JetBlue's changes are all part of the evolution of JetBlue from a low cost carrier to one that navigates a middle ground between Spirit and Southwest, one the one hand, and American, United and Delta, on the other, all in the name of maximizing profit and pleasing Wall Street.
JetBlue is getting a lot more complicated as the discount airline grows up.
JetBlue president Robin Hayes, who will soon take over the CEO reigns from David Barger, said today that the airline will unveil three fare families -- where passengers can choose which features they want or don't want included in the ticket price -- in the second quarter. It is already being tested, he added.
The three bundles of fares will include one fare type geared for passengers who don't intend to check a bag.
That's code for JetBlue beginning for the first time to charge bag fees for the first checked bag for some of
