Enterprise's Ride-Sharing Service Zimride Closes Part of Its Business
Skift Take
One can expect more such ride-sharing retrenchments as on-demand car services flex their apps.
Enterprise Holdings is shuttering the portion of ride-sharing service Zimride's business that is open to the general public and will keep operating its university and business accounts only starting February 1.
With the proliferation of on-demand car services such as Uber and Lyft, which created Zimride and sold it to Enterprise in July 2013, as well as services such as Zipcar, there is bound to be an acce
