TripAdvisor Goes on a Dining Reservations Binge With Acquisition of Iens
Skift Take
TripAdvisor wants to establish itself as the leading restaurant reservations platform in Europe before OpenTable gets around to showing up in earnest.
TripAdvisor accelerated its push to try to dominate the market for online restaurant reservations in Europe with the acquisition of Dutch restaurant review site Iens, including its reservations platfo
