5 Tourism Trends We're Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top tourism trends.

For all of our trends roundups, go here.

>> 2015 will involve more nuanced and targeted marketing to Chinese travelers: The Top Chinese Travel Trends to Watch for in 2015

>> Not every American goes to Cuba to learn: U.S. Visitors to Cuba Must Still Have Cultural Intent

>> This problem is already happening: The Travel Employee Talent Gap Is a Multi-Billion Dollar Problem

>> The UNTWO's award is one of the few to recognize the innovation in tourism organizations: Here Are the Most Innovative Tourism Organizations of 2014

>> A new report details how investments in the visitor economy impact more than visitor-related industries and their suppliers: Measuring the Real Impact of Destination Marketing Organizations