U.S. Tourism Has an Edge in Branding That Other Countries Don't
Skift Take
We can debate the effectiveness of Brand USA, the country's quasi-governmental tourism marketing body. However, pop culture has spread the nation's soft power, making the U.S. easily the most recognizable and searched-for brand in the world.
The United States has the most influential and recognizable country brand in the world, according to a new report from Bloom Consulting, a Madrid-based consulting firm specializing in country branding.
Each year the firm ranks 193 countries on the economic performance of their tourism industries and how well they’ve developed their brand strategies.
The methodology factors in hard and soft data in an effort to show the correlation between tourism receipts and effective branding. Rankings are based on (1) economic performance measured in tourism receipts over the past five years; (2) total online search volume for tourism-relate
