Best Travel Ads This Week: Airlines as Facilitators of Holiday Cheer
Skift Take
After WestJet's Christmas ad success last year, airlines worldwide are stepping their game with mini films that align the airlines with holiday emotions of joy, comfort and surprise.
Travel marketing is an emotional game and no time is better than the holidays for aligning a brand with aspirational emotions of joy and surprise.
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In an effort to explain Airbnb’s services and platform to a broader geographic audience, it has launched a global campaign specifically targeted at Asia.
