How Extended Stay Properties Struggle for Consumer Awareness
Skift Take
Because the demand for extended-stay hotels has increased, operators and developers are innovating and expanding their product offerings and locations in order to meet the needs of their flourishing customer base.
Last month we released the free report The Changing Business of Extended-Stay Hotels, brought to you in partnership with Homewood Suites by Hilton.
Below is an extract. Get the full report here to get ahead of this trend.
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Built into the longer-stay guest relationship is the ability to get valuable customer feedback during the stays of five or more nights -- the average stay is 14 days. While limited in number, the staff is trained to be welcoming, accommodating and to seek out ways to make guests feel at home. Tom Bardenett, president of the Crossroads Hospitality Division of Interstate Hotels & Resorts and EVP of operations, says it’s a very unique scenario for interaction. “It’s one of the easier segments to actually opera