Singapore Airlines and Tourism Australia Deepen Marketing Collaboration in Deal Worth A$12 Million
Skift Take
Destination partnerships between airlines and tourism boards make a lot of sense for both parties. It's a smart move for Singapore Airlines.
Singapore Airlines and Tourism Australia have announced that they will jointly fund a range of tourism campaigns and promotional activities, deepening their existing commercial partnership with a three-year marketing deal worth A$12 million.
The campaigns and promotional activities will concentrate on seven key inbound markets: Singapore, Malaysia, Indonesia, India, the UK, Germany, and China.
Singapore Airlines will be the exclusive airline partner for all Restaurant Australia campaigns in Singapore, India, Indo
