Hilton Sees Filling Rooms on Weekends as New Trend
Skift Take
For chains such as Hilton Worldwide, which attract their share of business travelers, figuring out a way to fill rooms on the weekends is a constant challenge. Hilton is making progress, though, and perhaps the trend of road warriors tacking on leisure trips could be a contributing factor.
Hilton Worldwide saw its occupancy rate in the Americas rise 2.9 percentage points to 79.7% in the third quarter, and a chunk of that was generated by filling rooms on weekends.
CEO Christopher Nassetta told analysts during the company's third quarter earnings call today that the chain is getting "much better" at driving demand on Fridays, Saturdays and Sundays, adding that this le
