MasterCard Wants to Become a Muslim Travel Market Influencer
Skift Take
As economic and living conditions improve across the Muslim world, this population now has the means to do some globetrotting. As a global company, MasterCard 's focusing on this market further highlights these travelers' growing influence.
As the $140 billon Muslim travel market looks to discover destinations beyond the Middle East, corporations want their share of Muslims' spending power, and MasterCard wants to impact where they spend.
MasterCard announced yesterday it's partnering with Crescent Rating, a Singapore-based Muslim travel rating company, to create the Global Muslim Travel Index. The index launches i
