Continuing in our series of Skift Trends Reports as part of our subscription service, today we are launching a brand new report on a subject that needs deeper analysis: Understanding The Digital Habits of Business Travelers.

Change and adapt, or fall behind in a rapidly evolving marketplace: when it comes to how business travelers use their digital devices — and how they develop expectations regarding the role those devices play during a given trip — changing habits are driving innovation, reconfiguration, and disruption in business travel.

Travelers want more autonomy, and that demand is creating pressure on long-established corporate policies. For business leaders, getting the balance right for their employees is about preserving productivity. For travel brands, striking that same balance is about capturing recently rebounding revenue from business consumers.

In this report, we turn to the shifting digital demands and circumstances of the business traveler, and brands that can respond to the pressures and challenges inherent are poised to reap the rewards that their clientele present.

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About These Reports

This is the twenty-seventh in a series of twice-monthly trends reports that brief readers on a specific trend, providing insight into the current state of the market, the context around the trend, and where the industry is heading in the near future.

After you subscribe, you will receive two reports every month — 24 in a year — direct to your inbox. Reports are delivered as a downloadable PDF.

Or you can also download each report a la carte, at a higher price.

You can read more about the trend reports here.

Any and all feedback is welcome. Contact me at ra AT skift.com.

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