4 Tourism Trends We're Tracking at Skift This Week

Every week we post hundreds of stories across various sectors in travel, connecting the dots across various global trends, and in these weekend posts we highlight the stories that tackle these trends. This one looks at top tourism trends.

For all of our trends roundups, go here.

>> Social media is a game changer for the PR industry, see why: Tourism PR Professionals Say How Social Media Changed Their Jobs

>> The outdoor recreation market is one to watch for 2015: National Parks’ Centennial Campaign Expected to Boost Outdoor Recreation

>> Destinations should focus on the business traveler just as much as the leisure traveler: Business Travelers Unsure if ‘Bleisure’ Travel Is Allowed, But Doing It Anyway

>> Skift's FREE report "The State of Student Travel" explains how student travelers value immersive and educational experiences: The New Student Traveler Is More Than Just Backpacks and Parties