Skift Forum Video: The Future of Travel Marketing According to Starwood
Skift Take
"Customers expect technology to be embedded before, during, and after their stay. They’re not going to thank you for it, they expect it. In the end, technology is not our business."
Phil McAveety, Chief Brand Officer of Starwood, spoke earlier this month at the Skift Global Forum.
McAveety's talk "The Future of Marketing in Travel," kicked off the day's activities. McAveety addressed marketing